f I thought that starting a commercial activity traditionally Tovrtldek the right conditions so the three main pillars Sertkzaliha this project will be as follows:
Good or service that will commercialize it and then sell it after a study of the market need them.
Marketing mechanisms such service or item , and ways to obtain the largest possible number of customers .
How to maintain the success achieved by the possibility of expansion and development .
In addition to these main components there will certainly be other such group Manalawaml choose the right place for this business and the provision of adequate Rosalmal and other necessary actions that take up a large portion Manalhassab lesson and think about when planning to start any business venture .
We can not say that the e-marketing or marketing network Alanturntechtlv largely traditional marketing Qkl components already mentioned Haanasr essential for success in the marketing of any product or service electronically to the extent Mawalachtlav between the two areas ( traditional and electronic ) lies in the shape and Alaslubalta made by the process of implementation .
E-Marketing - the starting point
Email marketing can be defined as a kind of marketing or Khaddmamaana commodity on the Internet. The Internet has become now occupies an important place Mnhyatna daily for being the source of the important sources for information Mnavshfa the traditional media in the dissemination of news or information , such as newspapers and Alcilatwalamaat video and audio , besides consideration of this network source Manmmarafh , became possible with the development of technical means to assist in this, Osubhbalamkan create a new space can be invested in marketing for some of the goods and Oalkhaddmat Malosaúl assistance and the evolution of the different ways in support of the marketing process .
E-commerce and e-marketing :
Consideration could be given to e-commerce as a concept for the dissemination and promotion of goods or Alkhaddmatopaaha on the Internet, and on the grounds of excellence enjoyed by Albeihalno.ah of the Internet , we are in dire need certainly to the means and methods of digital Oadhalltroyj for these goods and posted on the network beginning of the establishment of the store Alaketronielemtemthel on the Website and the end to accept the demands of customers wishing Vicra such goods or services.
In a quick reading of e-marketing environment and the traditional environment we find Zlkaltlaqa plug-in so that the PAG and ideas together in parallel while Akmenalachtlav in the style or manner in which the process of marketing , publishing , and Mnhena reflected some trade Altflideh models and concepts on Altjarhalaketronah .
Nord now some of the e-commerce models and short:
(Business-to-Business Model (B2B
The model is based on the exchange of corporate marketing relationships among them. Enable cite here an example of this type of trade where some companies Mtlaptsnaa Btafat display or sound cards are selling for production companies to Ojhzhalhacob you collect and sell them later.
(Business-to-Consumer Model (B2C
This model depends on the company providing the product or service to its customers or its customers .
(Peer-to-Peer Model (P2P
This model is less common forms of marketing , where the people marketing the products or services among themselves .
It is worth mentioning that the beginning was with the second model (B2C) Tlahalnmozj first , which is more complex compared to the remaining models . Either Amanzerna to e-marketing , we consider the manner in which is it Tnivamilit publishing and distribution on the Internet, and these are the mechanisms that Tmizaltsoeq traditional for the synonym -mail through the use of engines Seathmthela in the process of publicizing the sites and promote them or use techniques Alrsaúlalaketronah to gain more customers and to the definition of the commodity to non- so Manaltriv approved and known in the world of marketing, which will be mentioned and Cherh_khasaúsa in subsequent articles .
The advantages of e-marketing
On the grounds that the environment Alanturntalan become widespread , as well as due to the development of technical and increase the speed of Altcefhosubh easy to get any information concerning the product or service on this network , as it has been possible acquisition of that product and get it in time short to Eetmknbzlk any marketer of promotion for his commodities and sold surpassing Alakulaimahlmkan border presence and enters Bslath global limits that guarantee at least Roajakther for that good or service . In short , making the e-marketing to get Alyasalah or service possible, without being bound by time or place .
Contributes to e-marketing in the open field in front of everyone 's marketing expertise Salamo without distinguishing between the giant company with huge capital and Banalferd normal or small company with limited resources .
Characterized the mechanisms and methods of electronic marketing cost and ease Almnhvdh Viativ compared to traditional marketing mechanisms will not forget , of course, the possibility of Tkievnfqat store design and advertising mail him and waging Oubmkabl material free of charge in accordance with the budget set for it while it seems difficult to apply such Hzhalalaat on traditional commercial activity .
Through the use of software technologies associated with the marketing environment Alaketrulamilit publicity in this digital environment can simply evaluate and measure Mdynagah in any advertising campaign and to identify strengths and weaknesses, which can also be Togero determine the geographical distribution of segments of the landing of these campaigns and other Manalohdav which looks difficult to achieve when using traditional means .
Mail marketing methods :
Includes e-marketing a variety of methods that can be used for success Fayaltroyj any good or service with the need for attention to the following points :
Can adopt some or most of these methods in the process of marketing the product remains al-Faisal in determining the most appropriate way is the product itself .
Budget set for the marketing process and the amount of money allocated to start campaigning for the product as some of these methods is free.
Marketer of personal experiences in dealing with the same mechanisms and different software for the process of marketing and digital marketing environment generally .
The most important methods used in e-marketing are as follows:
E-Marketing for ways search engines Search Engine Marketing
Marketing through advertising Display Marketing
Marketing using e-mails E-mail Marketing
Marketing through sub-programs or proxy Affiliate Marketing
Marketing propaganda using interactive Interactive Marketing
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